Ben Searchin
All-American Denim
Project
Brand Conception
Client
Self-initiated
Industry
Fashion
Scope
Creative Direction
Brand Identity
Website Design
Challenge
Ben Seachin started from a personal need—I wanted raw, selvedge, American-made denim with a custom fit, but nothing on the market felt right. Instead of compromising, I decided to learn how to make jeans from scratch.
As I refined my patterns and perfected my construction I began developing the brand identity, designing logos, and finding ways to tie it all together into something bigger.
Approach
From the start, I wanted to incorporate Americana influences without falling into clichés — something unique and honest.
During my research, I came across archival photos of train cars marked with oil-based graffiti tags: tough, utilitarian, and transient. These scrawled signatures and simple, hard-wearing letterforms perfectly reflected the raw denim spirit I wanted to capture, tying the heritage of American craftsmanship to a rough-edged, street-level visual language
Brand Naming
“Ben Searchin” is a nod to a caption used by the late Colossus of Roads, a prolific figure in American graffiti.
When I came across an image of his tag, it immediately clicked — it was the perfect name to represent the brand’s ethos.
Identity Development
Inspired by the monikers scrawled on train cars by traveling hobos — often marked with initials or destinations — the logo conceals a “B” and “S” for Ben Searchin within its form.
The primary wordmark draws from traditional boxcar lettering, echoing its bold and utilitarian graphic language.
First batch of woven taffeta tags.
Web & E-Commerce Design
Social Media
Reflection
This project challenged me to be designer, maker, and storyteller all at once. Translating a hands-on process into honest digital content taught me how to build a brand voice rooted in intention. It’s been both a creative outlet and a relief — a space where I have full freedom to share my ideas. This is just the beginning.